Why Shelfie

There are a handful of ways merchants manage dead stock. Here's an honest comparison of each.

The alternatives

Spreadsheets and manual tracking

Most merchants start here. You export products, sort by last-sale date, identify the slow movers, and manually update prices in Shopify.

The problem: It takes hours, you do it infrequently (so dead stock accumulates), and there's no audit trail of what you changed or whether it worked. If you want to undo a round of markdowns, you need the original spreadsheet.

Automated discounting apps

Several apps will automatically discount your products on a schedule — no review required. Set the rule, forget about it.

The problem: Your store changes prices while you're asleep. A product that's temporarily out of stock because of a supplier delay gets marked down. A bestseller that had a slow week gets discounted unnecessarily. New arrivals get swept into the wrong rule. Brand-equity brands find prices changed without context.

These apps optimise for convenience over control. That's the right trade-off for some stores — but if you care about which products get discounted and why, you need to be in the loop.

Shelfie: analysis is automatic, actions are yours

Shelfie automates everything up to the moment of action:

• Syncing your catalog
• Scoring products by aging
• Matching each product to the right rule
• Queueing the right action

Then it stops and shows you the list. You review, select, and click Apply. Nothing changes in Shopify until you do.

This gives you the speed of automation (your dead stock is surfaced without manual work) with the safety of manual control (you see exactly what will change before it does).

What makes Shelfie's rules engine different

Most dead stock apps offer 2–3 rule scopes: maybe "by vendor" or "by collection". Shelfie supports 8 scope types, resolved by priority:

Scope	Priority	What it's for
Product	100	Exact override for one product
Tag	80	Campaign-style targeting across collections
Collection	60	Category-wide policies
Product type	40	Broad category treatment
Vendor	20	Supplier-specific rules
Category	15	Shopify taxonomy targeting
SKU prefix	10	Season/family-encoded SKUs
Location	5	Single-warehouse or pop-up clearance

What this unlocks in practice:

• Your Nike products have a tag rule: no discounts, ever. They'll never be touched by the catch-all markdown rule.
• Your winter coats (a collection) get flagged at 14 days, not 30, because they're seasonal.
• Your own-brand basics (vendor rule) get aggressively discounted at 45 days.
• Your Auckland warehouse (location rule) gets cleared before you close it.

All of this coexists. The rules resolve automatically — the most specific match wins.

True reversibility

When Shelfie applies an action it stores a complete snapshot of the product's state at that moment:

• Exact price and compareAtPrice for every variant
• Tag list
• Product status (active/draft/archived)
• Collection membership (for "add to collection" actions)

Revert restores all of this exactly. Not a best-effort approximation — the original state, in one click.

If you changed a product's price manually after applying a Shelfie action, Shelfie will restore the price it captured before the action — not your manual change. This is a known edge case; if you manually edit an applied product, revert may not match your latest state. Check Troubleshooting for the workaround.

Transparent revenue tracking

The Recovered KPI is calculated from real orders:

recovered = Σ line_item revenue
            for orders placed AFTER actionAppliedAt

It updates on every sync and in real time via the orders/create webhook (Pro plan). Per-product, you can see exactly how much revenue each action generated.

This is not an estimate, not a model, not a prediction. It's actual money your customers paid after you acted on a product.

Reverting an action resets that product's recovered amount to $0 — because you reversed the intervention that generated the attribution.

Pricing

Plan	Shelfie	Nearest competitor
Free	500 SKUs, 1 rule	DeadStock AI: 100 SKUs, 1 action/week
Mid-tier	$9/month (5,000 SKUs)	StockSweep: $19/month
Pro	$29/month (unlimited)	StockSweep Pro: $49/month

See full pricing